D’banj appeared on The Micon Podcast with host Seun Okinbaloye and explained that he has always preferred to describe himself as an “entertainer” rather than being confined to the labels of singer or rapper.
This broader self‑image, he said, freed him from the limits of a single genre and opened up a wider range of creative possibilities.
He pointed to the global success of his hit “Oliver Twist” as evidence that entertainment can thrive beyond pure vocal performance, reinforcing his belief that a career can evolve in directions that extend far beyond music alone.He noted that the most financially successful artists on the Forbes list have built their fortunes through diversified ventures rather than relying solely on record sales.
According to D’banj, true wealth is generated by combining artistic talent with business acumen, visionary projects, and platforms that reach far beyond the music itself.
He argued that no performer has ever made the list by depending exclusively on music revenues, stressing that strategic entrepreneurship is essential for long‑term success.
To illustrate his point, D’banj highlighted his C.R.E.A.M (Creative, Reality, Entertainment, Arts, Music) platform, which he said is now valued at three billion US dollars and represents the “real game” in his career. He emphasized his commitment to expanding his brand across multiple revenue streams and urged fellow artists to adopt a similar entrepreneurial mindset, investing in broader business opportunities that amplify their influence and financial standing.
