Nigerian music sensation Tems has partnered with renowned chess player Tunde Onakoya for a new Hennessy advertisement. The ad showcases African creativity and culture through music, art, and strategy, featuring iconic figures from the continent.The campaign highlights the intersection of art, music, and intellect, set against the backdrop of vibrant club environments.
Tems’ involvement as Hennessy’s new Global Ambassador celebrates African culture and community, emphasizing the brand’s commitment to supporting local art and music.As a global ambassador, Tems brings her unique spirit to the campaign, which promises to deliver impactful moments that showcase African excellence.
The partnership between Tems and Tunde Onakoya is a testament to the brand’s dedication to celebrating African creativity.The campaign’s themes of art, music, and strategy come together to create a compelling narrative that showcases the richness and diversity of African culture.
Grammy Award-winning artist Tems has teamed up with Nigerian chess grandmaster Tunde Onakoya for a new Hennessy advertisement. The campaign, titled “Made for More,” celebrates African creativity and culture through music, art, and strategy. Tems, dressed in iconic Hennessy red, stars alongside Tunde Onakoya, Congolese rapper INNOSS’B, DJ Flygerian, and other cultural icons.
The ad is set in three vibrant club environments: the Games Club, Art Club, and Jam Club. Each setting showcases a unique aspect of African culture, from strategy and intellect to art and music. In the Games Club, Tems and Tunde Onakoya bring strategy to life, while the Art Club features towering sculptures and expressive canvases.
The Jam Club pulses with rhythm and soul, led by South African Amapiano pioneer Kabza De Small.As Hennessy’s new Global Ambassador, Tems brings her fearless spirit to the campaign, celebrating African culture and community. “Being part of this means a lot to me because it’s more than a campaign – it’s a celebration of who we are,” she explained. .
